Bodyform, the UK brand equivalent of Libresse, took a bold stand on this longstanding convention. They pioneered the first television ad showing realistic red blood dripping onto a sanitary pad, challenging industry norms.
In movies and TV shows, blood is portrayed authentically as red. So why has menstrual blood been sanitized with blue liquid in ads for decades? Menstruation is a natural bodily function, and depicting it honestly helps normalize it. Bodyform's ad features everyday moments, like a man confidently buying sanitary towels and blood realistically running down a woman's leg in the shower.
