Since the COVID-19 pandemic began, nearly half of people in the Netherlands report difficulty maintaining a healthy, balanced lifestyle. This insight comes from a recent Optimel survey. Young adults aged 18-24 feel the impact most acutely, rating their life balance significantly lower than pre-pandemic levels. Meanwhile, 40% of women under 40 say their mental health has declined substantially.
The survey asked Dutch respondents to rate their current life balance and reflect on pandemic changes. On average, they score it 7.1 out of 10, but over a quarter give themselves a 6 or lower. For two-thirds of this group, the pandemic has made things worse.
Optimel is committed to supporting Dutch people in adopting and maintaining healthier habits. Around Blue Monday (January 17)—when resolutions often falter—the brand launches a 21-day balance challenge with expert guidance. Join Max, the WhatsApp-based online buddy, for practical tips on building routines and healthy living. Max draws on expertise from dietitians, sports psychologists, behavioral scientists, and stress specialists to foster lasting balance.
78% of Dutch people aim for greater life balance in the new year, rising to 91% among those already feeling off-kilter. Top priorities include more exercise, better sleep, healthier eating, and balancing relaxation with stress. Nearly half of those new to coaching express interest in professional help, favoring personal trainers, psychologists, dietitians, and career coaches. Over a third of less-balanced women highlight the need for expert personal guidance.
One in three Dutch adults struggles with adequate exercise, balancing rest and activity, and mental well-being. Work-life balance, healthy weight, and daily structure pose ongoing hurdles.
77% of women and 59% of men report reduced social lives.
Half of 18-24-year-olds exercise far less.
40% of women under 40 and 28% of men note worsening mental health.
Sports psychologist Yara van Gendt explains: "Structure in social life, exercise, nutrition, and work-private balance is key to feeling balanced. A quarter of Dutch people lost their routine during the pandemic and need to rebuild it. Start with small, achievable goals, reflect on your 'why,' and outline today's steps."
