Most Dutch people are striving for healthier lifestyles, whether by eating better (66%), losing weight (45%), or getting fitter (73%). A Consumers' Association survey reveals that 91% are interested in at least one of these goals. Yet maintaining a healthier diet remains tough, largely due to the abundance of unhealthy options and confusing labeling in supermarkets. Over half (56%) want supermarkets to offer healthier products, while 69% call for clearer labels indicating nutritional quality.
“We need healthier options and fewer temptations.”
At the Consumers' Association, we're dedicated to clarifying misleading labels by holding supermarkets, food manufacturers, and regulators accountable. The confusing array of claims erodes trust—46% of consumers doubt label accuracy—frustrating those eager for healthy choices. We're excited for the independent Nutri-Score logo to launch officially in Dutch supermarkets in 2021, says Sandra Molenaar, director of the Consumers' Association.
Labels aren't the only hurdle. 61% want less advertising for unhealthy foods, and 56% demand healthier supermarket assortments, as sugars and salts remain prevalent. These temptations derail 60% of those aiming to eat healthier—67% for weight loss seekers.
The myth of expensive healthy food
58% perceive healthy options as pricier, with nearly 30% citing cost as a barrier to better diets or weight loss. Smart shopping proves otherwise: opt for seasonal produce for affordable, nutritious meals.
“Our research underscores the need to simplify healthy choices in supermarkets,” adds Molenaar.
Consumers' Association empowers better choices
Launching this week, our 'Healthy Choice' campaign spans 10 weeks, covering nutrition, fitness, balance, and rest via email series and online events. Sign up on the Consumers' Association website for practical guidance toward a balanced life.
