To eat as naturally as possible, skip much of the supermarket's inner aisles.
Stick to the perimeter when shopping—fresh produce, meats, dairy, and bakery items are usually there. Explore 19 more expert shopping tips for healthier choices.
Foodwatch's in-depth research reveals that over two-thirds of supermarket products are ultra-processed. A leading professor defines them as: 'Foods that are extremely tasty and even addictive or quasi-addictive tasty, but usually have a limited nutritional value with a relatively high energy density. They lack essential nutrients such as vitamins, minerals and are also low in fibre.'
These products are often cheaper to produce on assembly lines using inexpensive ingredients like sugar. High margins make them appealing to supermarkets too.
Yet obesity rates continue to rise. Foodwatch advocates for stronger government food policies and has launched an email campaign. Learn more about the study and action steps on the Foodwatch website.
