The COVID-19 pandemic has sharpened our focus on personal health. Data from Readly, a leading digital magazine subscription service, reveals that since the March lockdown, Dutch readers have eagerly sought healthy lifestyle tips. The top three health-related searches in the Netherlands: vegan, paleo, and yoga.
Lockdowns offered a rare pause from daily hustle, allowing many to prioritize well-being.
Read also: 'How much should you exercise during the coronavirus'
Screen time surged for entertainment during lockdowns, with research showing 66% of Dutch people occasionally scrolling aimlessly on their phones. Yet not all digital time is unproductive—Readly users actively searched health keywords for inspiration, activities, and practical tips.
"The rise in Readly app usage reflects a heightened demand for distraction and leisure amid the COVID-19 crisis," explains Liana de Wit from Readly. "Magazines inform, stimulate the mind, and inspire action—unlike passive social media scrolling."
A third of Dutch adults aged 18-39 report social media negatively affecting their mental health. Key issues include:
Survey respondents highlighted healthy eating, sufficient sleep, exercise, and reading as top supports for mental and physical health.
As COVID-19 restrictions ease, these health searches remain strong, signaling real commitment to better living. Dutch interest in nutrition, fitness, and overall wellness continues to grow.
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*About this survey – Conducted by analysis firm YouGov via 7,379 CAWI interviews in Sweden, UK, Germany, Italy, and the Netherlands.
