It's no secret that unhealthy foods often cost less than nutritious options, making discounts on healthy products a powerful incentive for better choices.
Belgian supermarket chain Delhaize launched a pilot program called 'Healthy Ucoins,' offering about 11,000 participants—including employees—a 20% discount on healthy items, as reported by HLN.be. Eligibility was based on the Nutri-Score system, which rates products from A (healthiest) to E (least healthy) according to their nutritional profile.
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Participants bought 35% more healthy foods than other customers and added fewer items with Nutri-Scores of C, D, or E to their carts.
