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What Is 'Sugar Max Day'? When Kids and Adults Hit Their Annual WHO Sugar Limit

What Is  Sugar Max Day ? When Kids and Adults Hit Their Annual WHO Sugar Limit

Children aged 4 to 8 reach their 'Sugar Max Day' today, July 9. But what is it, and do other age groups have one too?

The 'Sugar Max Day' is an awareness initiative by food watchdog Foodwatch. It highlights the date when you've consumed the maximum added sugars recommended by the World Health Organization (WHO) for the entire year.

Children Aged 4-8 Top the Sugar Intake Charts

Children in this group hit their limit earliest because they consume the highest relative amount of sugars—from sugary drinks and sweets. Data from the National Institute for Public Health and the Environment (RIVM) shows they intake more than 31 kilograms of sugar per year.

Read also: Why is sugar unhealthy?

Your Sugar Max Day by Age Group

Here's when each age category reaches the WHO maximum, based on RIVM figures:

  • 1-3 years: August 10
  • 4-8 years: July 9
  • 9-13 years: July 26
  • 14-18 years: August 14
  • 19-30 years: September 14
  • 31-50 years: November 3
  • 51-70 years: December 23
  • 71-79 years: Not reaching the maximum

Notice the trend: Sugar consumption drops with age, delaying or avoiding the maximum altogether.