Online grocery shopping has skyrocketed in popularity in recent years. A study from Ghent University reveals it encourages healthier selections.
In a physical supermarket, temptations like chips or chocolate are harder to ignore. Online carts contain just 5.6% unhealthy items, compared to 11.1% in brick-and-mortar stores.
Easier to Resist Temptations
Images of indulgent foods are simpler to scroll past than shelves of real products. Plus, online impulse buys require waiting for delivery, curbing instant gratification.