Do you agree or disagree?
Lower Limit for Quality
The 'best before' date marks the point where a product's quality is guaranteed at its peak, but it can often remain safe and usable beyond that. It's a conservative lower limit, not a strict upper cutoff for safety.
Clear English Equivalent
In English, it's simply 'best before'—a term praised for its clarity. Leading packaging expert Tetra Pak has launched the #THTwegermee campaign to educate consumers on this distinction.
'Best Before' vs. 'Use By'
Seeking Better Alternatives
Today, an expert panel is convening to brainstorm clearer labeling options. What terms would you propose for better consumer understanding?
