Research from Biodermal shows we sunbathe not only for that coveted tan but because it genuinely lifts our mood and sparks joy.
Nearly half of Dutch people feel healthier, more beautiful, and confident with a golden tan. A third even view tanned individuals as more attractive. For almost 20% of us, sunbathing is a holiday essential—just to flaunt that vacation glow back home.
Over 85% of Dutch respondents say the sun makes them happy, with many preferring to soak it up for hours. That's why applying a high-quality sunscreen is crucial. Men often apply it sparingly out of convenience, while women tend to prioritize proactive skin care for lasting beauty.
Yet sunburns remain common. Expert tips to stay safe:
– Apply 30 minutes before sun exposure;
– Stay hydrated to maintain your body's fluid balance;
– Avoid peak sun hours from 12:00 to 15:00;
– Limit time in the sun, even with protection;
– Use generously—skimping halves effectiveness.
