In the Netherlands, 1 in 10 adults experiences profound loneliness, while 1 in 3 feels it occasionally. More than half of those over 75 struggle with it. The Ministry of Health, Welfare and Sport is addressing this national challenge through the Week Against Loneliness. Minister Hugo de Jonge officially launched the week today at the national opening event in Rotterdam's Van Nelle Factory. Until October 7, hundreds of activities nationwide will encourage meaningful connections.
With COVID-19 restrictions lifted, reconnecting is easier—but loneliness persists, often unspoken. Anja Machielse, professor at University of Humanistic Studies and member of the Scientific Advisory Committee for One Against Loneliness, emphasizes the need for open dialogue. "Lockdowns normalized discussions about loneliness since it affected everyone. Now, returning to work, social events, and clubs raises the barrier again. People think, 'There must be something wrong with me,' but loneliness can strike anyone. The first step is talking about it."
Minister de Jonge opened the week, stating: "No one can end loneliness alone, but everyone can help break another's isolation. It's inspiring to see so many contributing to this week's success with initiatives like galas for seniors and grandchildren, station listening posts, and pop-up neighborhood living rooms for chats." Organized by social groups, care providers, municipalities, companies, and volunteers, these events promote new bonds. Find a selection at www.eentegeneengedrag.nl.
Companies are stepping up too. Jumbo Supermarkets, for instance, introduces chat-friendly checkouts. Members of the National Coalition Against Loneliness—including Jumbo, KPN Mooiste Contact Fonds, Lipton, Maggi, PostNL, and Vattenfall Foundation—launched KleinGebaar, a platform connecting organizations and businesses to support those needing an extra hand.
Anyone can join the Week Against Loneliness by noticing those around them. A simple tea with a neighbor or visit to a relative can transform lives. Neelie Kroes, driving force behind the One Against Loneliness program, urges: "Together, we can combat loneliness. Don't look away if someone seems isolated—reach out and chat."
One Against Loneliness, launched in 2018, aims to reverse rising elderly loneliness by enabling early detection and open conversations. To date, 255 municipalities and 165 national organizations, companies, and institutions have joined.
