Conscious carnivores often grapple with tough decisions: Pork or beef? Organic or conventional? Meat or plant-based alternatives? The Meat Indicator makes it easier to choose options that prioritize the environment and animal welfare.
This handy tool evaluates 14 types of meat (organic or conventional) and meat substitutes based on their environmental impact and animal-friendliness. Printed in a convenient credit card format, it's ideal for quick checks during busy supermarket runs.
The top performers for both categories? Meat substitutes like Quorn and tofu. Among meats, organic ground beef scores highest. Why? It typically comes from dairy cows that have already produced thousands of liters of milk, spreading their environmental footprint across multiple products. Dairy cows also generally enjoy better living conditions than those raised solely for beef.
Lagging at the bottom are rabbit, turkey, and beef. Rabbits and turkeys have a smaller environmental footprint due to intensive farming, but their welfare suffers in crowded conditions. Beef flips this: welfare isn't the worst, but massive feed requirements and greenhouse gas emissions make it highly environmentally damaging.
For more details and to obtain your Meat Indicator, visit: www.vleeswijzer.nl
