Many women experience self-consciousness during exercise due to staring eyes, comparisons with fitter peers, or concerns about body size. Despite 58% of Dutch women working out several times a week, a striking 84% report feeling insecure mid-session. Paradoxically, 94% feel more at ease in their bodies afterward. These findings come from a recent adidas study surveying 1,000 Dutch women. The Formotion collection delivers inclusive activewear, enabling women of all shapes to move freely.
Over half (52%) feel watched at the gym, rising to 72% among those under 34. Three in five prefer solo workouts over groups. Top motivations include boosting fitness (two-thirds), weight loss (47%), and gaining energy (46%). Common barriers: lack of motivation (57%), time constraints (45%), and physical issues (44%).
Exercise Builds Self-Confidence
The key step to the gym or field can transform self-perception—half of Dutch women say more activity would enhance how they feel about themselves. adidas supports this through the 'Watch Us Move' initiative, emphasizing body comfort and overcoming exercise insecurities.
Introducing Formotion On International Women's Day, adidas launches the Formotion collection via 'Watch Us Move'. Featuring high-rise leggings, tops, and bras in vibrant colors, it's designed for confident movement. Compression inspired by shapewear, flexible engineered knits, and input from an all-female design team, international athletes, body mapping, and motion data ensure optimal support and fit for every woman.
