Female employees at a store in Osaka, Japan, now receive a special badge during their menstrual periods. Launched to destigmatize menstruation, the initiative has sparked widespread debate and criticism.
The badge depicts Serie-chan, a beloved Japanese cartoon character symbolizing periods. The store specializes in menstrual products, creating a fitting context for the campaign.
Read also: “How reliable and durable is a menstrual cup?”
The store stressed that wearing the badge is entirely voluntary. Manager Takahiro Imazu noted, “Japan has long viewed female sexuality and menstruation as taboo topics. While younger generations are shifting attitudes, not all customers will welcome this change.”
The campaign hasn't been universally praised. Facing numerous complaints, the store is now reconsidering the badges. Critics argue they could invite sexual harassment in the workplace—a growing issue in Japan.
Intended to foster empathy between staff and customers, the effort highlights the complexities of addressing menstrual stigma publicly.
Source: rtlnieuws.nl, image: WWD Japan
