You've likely noticed the Checkmark on food packaging, but do you really know what it signifies?
The Consumers' Association has campaigned for years to eliminate it, arguing it sows confusion. Data backs this: 80% of consumers don't fully understand the Checkmark's meaning, and 85% can't differentiate between the green and blue versions.
What's the key difference?
The green Checkmark signals a healthier option overall. The blue one denotes a more conscious choice—the best product within its category. This doesn't guarantee healthiness; it could apply to snacks too.
No need to memorize anymore.
Health Minister Edith Schippers has decided to phase out the Checkmark. In its place, an app will deliver clear details on products' nutritional values and ingredients.
What are your thoughts?
