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Shifting Tastes: Why Fruit Juice Sales Are Dropping as Awareness Grows

Shifting Tastes: Why Fruit Juice Sales Are Dropping as Awareness Grows

Is fruit juice always healthy? Not necessarily. Many options are loaded with sugar, and whole fruit keeps you satisfied longer than juice alone.

This shift in understanding is evident in sales data: Dutch supermarkets sold 756 million liters of fruit juice and drinks in 2013, down to 698 million in 2015, with forecasts at 639 million for 2016. Carbonated soft drinks are also declining, while flavored water gains traction.

What do you prefer to drink?