Most mornings follow a familiar routine: silencing the alarm, grabbing breakfast, showering, and dressing. Yet, personal twists make every morning ritual unique.
Swedish home furnishings leader IKEA surveyed residents in eight global hubs—Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai, and Stockholm—to uncover these habits. Here are some intriguing findings:
Snooze or rise immediately?
40% leap out of bed without hitting snooze. 22% indulge once, while 13% tap it three or more times.
Fast-paced or leisurely start?
55% kick off the day energetically; the rest ease into it slowly.
Morning intimacy
8% enjoy cuddles in bed, and 4% even have sex.
Breakfast habits
67% fuel up with breakfast, and nearly half share it with someone.
Shower routine
Just under half shower first thing.
Other insights:
– 28% tune into TV, 25% scroll social media.
– 25% with partners chat in the morning.
– 20% of women head out without primping.
– Frequent snoozers report higher stress upon rising.
– 30% share a morning kiss.
– Only 15% weave exercise into their routine.
Sound familiar?
Want deeper dives? Check out IKEA's full morning rituals survey.
