Influencer Famke Louise gained valuable insights into COVID-19 from Diederik Gommers, chairman of the Dutch Association for Intensive Care, while he learned from her effective strategies for engaging young people. Now, they're collaborating on a social media campaign to better inform youth about the coronavirus fight.
Following Famke's appearance on Jinek, where she discussed her involvement in #ikdoenietmee, and Gommers' thoughtful response, their dialogue highlighted the need to reach young audiences more effectively on COVID-19 measures. This sparked a productive partnership.
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Gommers invited Famke for a discussion, leading to their joint efforts. As a result, Gommers launched his own Instagram account, now boasting over 200,000 followers.
Most excitingly, they're launching a campaign allowing young people to directly ask experts about the coronavirus and related measures. It also features a mouth cap line. Tune in to Jinek on RTL4 Monday evening at 21:38 for more details on their collaboration.
