Many people overestimate the benefits of 'light' products simply because they don't fully understand what the term 'light' actually means.
Just 20% of consumers know that 'light' indicates reduced fat, sugar, or calories compared to the standard version. Packaging must specify which nutrient is lowered.
Common Misunderstandings About 'Light'
29% assume light products have fewer calories, sugars, salt, and fats combined. Another 30% think it solely means fewer calories—but that's not the full picture.
Not Always Healthier
'Light' isn't automatically healthier than regular options. Light chips, for example, contain 30% less fat but more carbohydrates, yielding minimal calorie savings. Diet soft drinks are often a smarter pick for weight watchers.
In the Netherlands, 75% of people regularly choose light products, with even higher adoption among those who are overweight.
Read the Label Closely
To assess true health benefits, compare the light product's nutrition label with its regular counterpart. The Nutrition Center provides expert tips on decoding labels effectively.
