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'Best before' is not clear enough

 Best before  is not clear enough

Agree or disagree?

Lower limit
The term 'best before' indicates that the product can be used at least until that date, but possibly longer. So it is a lower limit and not an upper limit.

In English
The English translation is best before. That is linguistically clearer, according to packaging producer Tetra Pak, they have started the #THTwegermee campaign.

What is the difference between 'best before' and 'use by'?

Today a panel will come together to come up with alternative terms. What do you think is a good alternative?